SINCE ITS FOUNDING IN 1834, JOSÉ MARIA DA FONSECA HAS REFUSED TO SETTLE FOR LESS by Carl Corsi
"The Perseverance the will to do more, to create something new, to never forget our past”: This is a statement of values from the leadership behind one of Portugal’s most highly regarded wineries, José Maria da Fonseca in the Setúbal DOC. These words exemplify the commitment of the Soares Franco family, who have managed to maintain a reputation for innovation and a capacity for renewal over the course of seven generations of ownership. Today, father-and-son team António Soares Franco Sr. and António Maria Soares Franco Jr. stand at the helm with Chief Winemaker and Vice President Domingos Soares Franco (brother and uncle, respectively, to Antonio Sr. and Antonio Jr.).
When founder José Maria da Fonseca established his eponymous winery in 1834, Portuguese producers weren’t exactly known for their forward thinking; the people of the time would simply bring their flagons to a tavern and fill them with the standard wine of the area, straight from the cask.